Lavandería Sandra Guzmán Hurtado: decades of experience, a new way to sell.
We designed and built a digital platform that turns the laundry's track record into an efficient sales channel, focused on households and companies, making quotes easier and increasing business opportunities.
- 40+ yearsof experience
- B2C + B2BHouseholds and companies
- Specialized servicesfurniture, rugs, mattresses, curtains and more
- Sales-oriented digital experiencequotes and new customers from the website
01. The challenge
Turning experience into an effective digital channel.
Although the business had a solid, well-known operation, its digital presence didn't reflect its full commercial potential. The challenge was to present its services clearly, separate the offer for households and companies, build trust and make it easy to request quotes.
- Services unclear in its digital presence
- No distinction between the household and business offer
- Work results not shown
- Requesting a quote took too many steps
02. The solution
A platform designed to generate opportunities.
We built a modern, fast and easy-to-use website with a conversion-focused structure. The design presents its services, visual proof of results and quote flows optimized for each customer type.
- Responsive web designA polished experience on mobile and desktop.
- Structured servicesFurniture, rugs, mattresses, curtains and more.
- Quote formRequests in a few steps.
- B2C and B2B experienceSeparate journeys for households and companies.
- WhatsApp integrationDirect contact from any page.
- Search optimizationBuilt for local searches in Bogotá.
03. Results and capabilities
A website that drives business growth.
The new platform brings in more quote requests, improves how services are presented and strengthens communication with current and potential customers, in both B2C and B2B channels.
- More inquiriesthrough the website and WhatsApp
- Greater visibilityfor specialized services
- A simpler processto request quotes
- Better presentationof business capabilities
04. Before and after
From presenting the company to selling its services.
The previous site opened with a generic message. The new one says from the very first screen what they clean, where they work and how to get a quote, backed by companies that vouch for their experience.
Slide to compare the previous site with the new one
05. Project views
This is what the platform looks like.
06. Challenges and learnings
Key learning
In an established service business, the website doesn't need to invent trust: it needs to show it. Organizing the offer by customer type and making results visible turns accumulated experience into quote requests.
The best projects don't end with a launch; they can be the start of a growth relationship.
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