INUMI: a kids' brand built around characters and stories.
We designed and built the online store for INUMI, a children's clothing brand in launch where every collection is born from a story, with a complete shopping experience for families.
- Brand universeits own characters and stories
- Online storecart, checkout and favorites
- Collectionsby story and by age
- Mobile experiencedesigned for families
01. The challenge
Launching a new brand with a memorable identity.
INUMI needed to go to market with more than a catalog: a recognizable brand, collections with personality and a store that answered the typical questions of buying clothes for kids.
- Build its own brand universe
- Present collections attractively
- Answer sizing, care, shipping and exchanges
- Make buying from a phone easy
02. The solution
A store where every collection tells a story.
We built INUMI's online store with collections told as stories, lines by age and a complete shopping experience, supported by the brand content that makes it recognizable.
- Collections with a storyImaginary Friends, Into the Woods, After School and more.
- Lines by ageGirls, Boys, Little INUMI and Teens.
- Product pagePhotos, sizes and details for every garment.
- Cart and favoritesCheckout and wishlist.
- Buy with confidenceSize guide, care, shipping and exchanges.
- Characters and storiesThe brand universe.
03. Results and capabilities
A brand ready to go to market.
INUMI has a complete online store and its own brand universe, ready to launch collections and grow with new stories.
- A recognizable identitybuilt around stories
- A complete storefrom catalog to checkout
- Organized catalogby collection and by age
- A base to growwith new collections
04. Project views
This is what the platform looks like.
05. Challenges and learnings
Key learning
A new brand sells better when it has something to tell: the stories behind each collection turn a garment into something kids want to wear.
The best projects don't end with a launch; they can be the start of a growth relationship.
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