Grupo Lumeni: technology to connect hardware stores with buyers in Colombia.
We designed and built a hardware commerce platform where people can find products, compare options and buy through a network of local hardware stores.
- 2,000+products listed
- 9main categories
- SEO architecturesitemap and indexable product pages
- Platform readyto scale
01. The challenge
A fragmented market with great potential.
The hardware sector in Colombia is made up of thousands of local businesses with little digital visibility. Buyers struggle to find products, compare prices and trust availability.
- Little digital presence among hardware stores
- Hard to compare products and prices
- Outdated or incomplete catalogs
- Room to grow through digital commerce
- Thousands of hardware storesin Colombia
- High online demandfor products
- An opportunity forconnection and growth
02. The solution
A hardware marketplace designed to grow.
We built a platform that connects buyers with local hardware stores, with a simple, fast and reliable search, comparison and purchase experience.
- Product catalogMore than 2,000 products with technical sheets and filters.
- Hardware store directoryProfiles by city, ready to add stores to the network.
- Shopping experienceSearch, cart and quotes via WhatsApp.
- SEO architectureSitemap, product pages and guides built for search engines.
03. Results and capabilities
A platform ready to drive hardware commerce.
The project has a solid base of products, categories and features that connect supply with demand and allow the business to scale.
- Functional, live platform
- Structured product base
- Experience ready for multiple hardware stores
- Ready to add new features
04. Challenges and learnings
- Preventing the catalog shared across brands and partners from generating duplicate content that hurt SEO
- Keeping performance (Core Web Vitals) as the catalog and technical sheets grow
Key learning
A niche marketplace competes better through content architecture and SEO than through price. Separating a B2B vertical with its own quoting flow, instead of forcing it into the generic catalog, makes it possible to serve hardware stores and end consumers without diluting either experience.
Technology can transform a business model and open new opportunities for collaboration.
Have a product and want to open a digital sales channel?
Let's talk about your business opportunities and the different ways we could work together.
Project links
- Website
- Repository (private)
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